In this video, the team from Splunk discusses the adoption of Real User Monitoring (RUM) and Application Performance Monitoring (APM) within their growth engineering team. They explain how these tools are part of Splunk's observability suite and are instrumental in driving customer experience improvements. The speakers share insights into how their team uses RUM and APM to proactively identify and solve issues, and they demonstrate the capabilities of these tools through a live demo, highlighting the benefits of integrating front-end and back-end monitoring for comprehensive observability.