Webinar On Demand

DU Live: Marketing-Inspired Tactics to Transform Engagement Using Pages, Menus, and ILTs

In this video, Ryan Woods and his colleagues share insights on how Trimble has successfully leveraged marketing inspired tactics to transform engagement in learning through their LearnFest and Gemini Summit initiatives. They discuss the importance of executive sponsorship, communication strategies, and the use of technology like Docebo to host virtual events, as well as how these efforts have significantly increased engagement and adoption across the organization. By democratizing learning and encouraging participation from all employees, Trimble has created a culture of active learning and innovation, aligning with both personal growth and business goals.

• The main reasons learners don't engage with learning content include lack of time (75%), lack of awareness about learning opportunities (42%), and finding the training irrelevant or not valuable.
• Trimble successfully increased employee engagement through live virtual events, achieving over 13,000 employees participating and over 5,000 views on recorded sessions post-event.
• Executive sponsorship and a strong communication strategy were key to the success of Trimble's learning events, helping to align learning with organizational strategy and increase visibility.